Case Study
We conducted a demographic analysis and determined the characteristics of customers of a specific shopping center and a competitive shopping center located nearby.
SERVICES USED BY THE CUSTOMER:
Business goals that the customer achieved thanks to our cooperation
Analysis of the shopping mall’s clients
Competitions’ clients analysis
Comparison of the two groups of clients
Presentation of the applied solution to the problem
We have defined the zones from which customers come to both locations. The research report included an analysis of the co-use of commercial facilities in the reaserched city.
Description of specific effects of the implemented activities
During the research, we determined, among others percentage of shopping center customers buying at discount stores: Lidl and Biedronka, or shopping online. The research made it possible to plan advertising activities tailored to the profile of customers in the analyzed shopping center.
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