11:33, Aug 24

5 benefits of Display Rich Media

Every time we try to develop and find new solutions for better reach of advertising strategy because Marketing and Ads industry have changed and are growing every day. We use a lot of interactive methods and now would like to show you one of the most highly productive advertising formats - Display Rich Media. So that you won't omit the great benefits of Display Rich Media.

1. First benefit of Display Rich Media - interactivity and multimedia

It contains active elements and special technologies: video, floating banner, 3D banner, sound, animations etc.

2. The best and unique engagement

Thanks to the fact that rich media consists of media that includes video, animation, gifs, movement and another “Non-standard” display, potential clients better react and notice ads.

How do we look at the phone? These and more benefits of Display Rich Media.
From the point of view of psychology, we place more attention on the left side and less on the right side.

3. More benefits of Display Rich Media. DefeatBanner blindness"

It is a phenomenon that occurs among Internet users. We are - consciously or unconsciously - ignoring the information contained in banners. In other words: we intentionally or involuntarily ignore elements that look like an advertisement.

Graphics: Display Rich Media to Help Overcome "Banner Blindness"
Graphics: Display Rich Media as a support to overcome "Banner Blindness"

4. Greater impact on the recipient

Some advertising techniques have limited tools to provide the main message to the audience, which makes it impossible to fully send the idea. Rich Media contains a big space for 100% provide of advertising visualization.

5. More space for Call to Action

If standard advertising allows you only to click on a link to go to the main page, with Rich Media you can use: contact forms, subscription forms, links to social networks, etc.

As you can see, Display Rich Media offers many additional advertising opportunities that exceed the standard possibilities. Get to know our advertising solutions, and order a campaign using Rich Media for your brand!

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