At the beginning of March, we took part at Mobile Trends Conference in Krakow, the largest conference in Poland devoted to mobile solutions and new technologies. During the event the award ceremony took place. We are pleased to inform that we have received the distinction for the AMG 50 year project, which we implemented together with LiquidThread for Daimler Mercedes AMG GT.
We were also pleased to present our experiences in the field of mobile and talk about the solutions we can offer. Jacek Dymkowski, Commercial Director Selectivv, during the first day of the meeting showed the potential of mobile data, and how, even without realizing it, we leave digital footprints. During his speech, he told what information can be obtained from smartphones or tablets, and how their analysis makes it possible to understand the interests and behaviors of users more accurately. In Selectivv we develop behavioral user profiles by combining the above information (digital information) with geolocation data. We have almost 60 of them. For example, there are people planning a child, shopping gallery visitors, users of mobile banking or music applications. Analyzing and profiling information from mobile devices is a key tool for marketers, which allows to reach the target audience and make a precisely tailored offer.
Jacek also talked about Geotrapping®, our proprietary service, which gives the opportunity to gather users who were in a given place at a particular time. What are the advantages? In the future we can send an advertising message to the collected database of people, when they will be in any other location. Examples? Thanks to this, we can identify a specific group of people who were at the housing fairs and show them real estate ads next week.
We are looking forward to see you next time!
