On average, Ekstraklasa matches attract nearly 22% of women. Legia Warszawa, Miedź Legnica, Lechia Gdańsk and Zagłębie Lubin - on these stands of stadiums we will find a lot of football fans. People aged 36-40 attend league matches the most willingly and students constitute only 5.59% of the public. What else can we find out about fans at Ekstraklasa stadiums?
At the most "feminised” Ekstraklasa stadiums, women make up about ¼ of all supporters, respectively: 25.05% at the Legia Warsaw stadium, 24.01% at the Miedź Legnica stadium, 23.78% at Lechia Gdańsk and 23.05% at the Zagłębie Lubin. The lowest percentage of women during football matches was recorded in the stands of Śląsk Wrocław (14.48%), Lech Poznań (15.41%) and the Zagłębie Sosnowiec (16.01%). On average, at Ekstraklasa stadiums, women constitute 21.79% of supporters. In terms of age of people going to league matches, the largest group consists of people aged 36-40 (18.52%) and 41-45 (17.50%). The least numerous are football fans under the age of 20 (3.92%). People aged 21-25 and above 51 years old constitute about 7% of the supporters.
The structure of gender or age of supporters is not the only thing we can learn from the latest research. It is aimed at understanding the structure of supporters covered a total of 128 342 users who used a phone at the stadium with applications containing advertising. We have included all Ekstraklasa league matches in the 2018/2019 season, including the 2019 spring round, at the following stadiums: Legia Warsaw, Lech Poznań, Lechia Gdańsk, Śląsk Wrocław, Wisła Kraków, Korona Kielce, KS Cracovia, Górnik Zabrze, Arka Gdynia, Wisła Płock, Zagłębie Sosnowiec, Pogoń Szczecin, Jagiellonia Białystok, Zagłębie Lubin, Piast Gliwice and Miedź Legnica.
Despite numerous attempts to change the image of league games, matches are rarely family entertainment. Only 8.13% of people who are parents of children aged 5-10 and 1.24% of children themselves in this age group were identified from the surveyed fans. For the purposes of the analysis, it was assumed that the group of supporters, defined as "children aged 5-10", are phone users with at least three applications from the list of the best applications for children of this age installed and used. Most often, these youngest supporters appear at the Legia Warsaw (1.99%) and Wisła Kraków (1.88%) stadiums. The least 5-10 year olds attract Arka Gdynia matches (0.85%).
The research shows that only 0.49% of supporters attending league matches participated in matches of the Polish national team. Legia Warsaw (1.52%) and Wisła Kraków (1.20%) are the most numerous among them. In turn, fans of Arka Gdynia (0.12%), Zagłębie Lubin (0.14%) and Korona Kielce (0.20%) are the least interested in following the stands from the national team matches. It seems important here that league supporters often come to the games of their clubs because of the social aspect, organized doping and the atmosphere prevailing at the stadium, which is often lacking in national team matches. The most loyal fans, i.e. people who have been at least ten times at their team's match, make up nearly 25% of all Premier League fans.
At stadiums you can also find people actively looking for their soulmate in the network. Based on the data from the mobile channel, it is known that the majority of people using dating applications are among supporters of Wisła Kraków (4.20%), Arka Gdynia (3.42%) and Legia Warsaw (3.40%). The least people dating online are at the Cracovia stadium (1.98%) and Jagiellonia Białystok (1.99%).
Collection and analysis of data from smartphones allow for a better understanding of the studied groups. Including the description of their social or consumer behavior. Thanks to this, it is possible to better match investment and communication activities. On this basis, you can make better business decisions that meet the needs of specific groups - in this case, football fans.
