On Wednesday, April 29, during a press conference, the Prime Minister announced that shopping centers will be open again after the May Weekend. Their availability will be resumed gradually. Among others, there will be limits for people entering, restaurants will remain closed. Is this a proper moment?
On April 16-18, 2020, we conducted a survey of 2,400 people. The analysis purpose was to find out Poles' opinions on issues related to visiting shopping centers. We asked about the large-scale commercial facilities visit's related concerns or the location preferences. The recipients also answered whether they would decide to shop immediately after taking off current restrictions or prefer to wait. Finally, we asked what factors influence the visit of a selected shopping center.
35.31% of respondents are afraid of large people groups in shopping centers. 48.21% declared that the most important factor when choosing a location is ensuring shopping safety. Interestingly, more people are afraid of being in a confined space (28.76%) or not ensuring sanitary requirements by shopping malls (26.44%) than queues (10.49%). When asked which shopping centers the respondents would visit first, 41.56% answered those with the least crowded and 36.87% those closest to home.
Promotions (36.46%) are the second factor inclining to visit the selected location. 38.31% of the analyzed group intends to visit clothing stores first. However, it does not seem that on Monday, May 4, we can expect a siege of commercial facilities. Only 7.77% of respondents intend to shop from the first day of opening. Almost half (48.32%) plan to visit the mall within the first two weeks.
The study was conducted on a sample of 2,400 people from 166/04/2020 to 18/04. 2020 by Selectivv Sp.z o.o.