More than half of Polish people using pro-health applications abandon their New Year's training resolutions after just two months. Mobile applications help us with sports training and maintaining a diet, but they also reveal when our will weakens.
As one may guess, most people used training-supporting applications in the first days of January - 2.2 million users did it then (compared to 1.4 million at the end of December). By the end of February, however, one million fewer users left. In mid-March, the number of users increased again to 1.6 million. Around this time, it's 100 days before vacation and therefore many people want to lose some weight.
Our phones and the applications installed on them often reveal more about us than we would share in the survey, because they show actual behavior, not declarations.
The vast majority of users of pro-health applications are women. In the first days of January, 1.3 million women used them, compared with 0.9 million men. The women's enthusiasm, however, probably weakened faster, because in mid-April the men were more active - 0.8 million men and 0.7 million women used the applications.
Significant differences are also visible between Android and iOS users. At its peak, health-promoting applications were used by almost every third iOS user and only every tenth owner of an Android device. However, it is worth remembering that the owners of iPhones and iPads are usually richer and there are only 3 million of them in Poland, compared to 12 million Android users.
The study covered 15 million smartphone and tablet users in Poland. For the purposes of the analysis, we chose 31 free health-promoting applications such as Endomondo, RunKeeper, Calorie Counter or DietTracker and analyzed how the number of their active users changed in each month.
