Are our skills not enough?
Unfortunately not. The work of an agency is often "doing several things at once". The tools we use are primarily programs that shorten working time and automated activities. We will present you our five favorites and definitely necessary.
It seems to us that one of the most important tools to facilitate your work. Zapier can automate over 4,000 tools and applications. Most importantly, it will save you countless minutes spent on non-automated activities. "Zapier is faster and easier than building your own integration, and you won't need to write any code."
Examples of applications whose functionality is facilitated by Zapier.
Sendinblue allows you to maintain e-mail contact with your recipients. The tool offers an email editor with customizable email and landing page templates, a database segmentation engine to segment contacts into lists for marketing campaigns, and analytics dashboards to track the progress of email marketing campaigns. With this tool, your company's newsletters and mailing campaigns will be high.
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This summary must include Google Analytics. Thanks to him, you will monitor the traffic on your website and visitor profiles. It is used to track the activity on the site, such as the duration of the session, the number of pages per session, and the bounce rate of people using the site, along with information about the source of the traffic. It can also be integrated with Google Ads, whereby users can create and view online campaigns, tracking landing page quality and conversions (goals). This will allow you to stabilize the activities and adjust them and content to the target group.
Early next year, classic Google Analytics will become GA4. See our guide on how to install the tool.
URL shortening service is a must-have when adding posts on social media. Thanks to Bitly you can shorten even the most extended website address to the form: bit.ly/xXxXxX, which is much easier to enter into the browser manually, e.g., from an Instagram post. Additionally, the paid version of Bitly also has advanced analytical features and uses Bitly data to provide advanced social analytics tools for companies and brands. You can also enter the slash address yourself, e.g., bit.ly/selectivv. bit.ly/selectivv.
We couldn't skip the Later.com. Ta platforma to idealne miejsce dla social media managerów, którzy chcą usystematyzować i zautomatyzować swoją pracę z mediami społecznościowymi. W tym miejscu zaplanujesz posty na kanałach social media, które prowadzisz oraz ustawisz dokładny czas i godzinę dodania posta, czego potem nie musisz robić Ty. Dodatkowo istnieje możliwość dodawania tu linków do zdjęć - funkcja "linkinbio". Pomoże ona przekierowywać obserwatorów bezpośrednio na stronę internetową. Tak, my też to robimy 🙂
The tools mentioned in this post are just a few our agency uses. However, they are the ones we need the most and make our work easier.
