What should the perfect banner ads look like? First of all, what should a banner look like that will not only interest users but also help you sell your product? You only have a few seconds to draw the user's attention and provide him with the most important information, so the advertisement should be graphically simple, and the content simple and clear. In this article, we'll show you what to look for when creating the perfect banners.
Jak pewnie się domyślacie, odpowiednia treść jest jednym z najważniejszych elementów grafiki reklamowej. Jej kształt ma duży wpływ na późniejsze decyzje zakupowe klientów. Podczas tworzenia tekstów, należy pamiętać o kilku technikach, które pomogą zwiększyć widoczność reklamy.
Pierwszym elementem, który widzi użytkownik jest treść główna. Jest to największy rozmiarowo tekst, często boldowany. Powinien on być zwięzły i skupiać uwagę na usłudze/produkcie, który dostarczasz. Komunikat powinien być krótki i zajmować najwięcej przestrzeni. To pierwszy element baneru, który ma zwracać uwagę.
Jednak tu często nie kończy się praca nad tekstem. Można zdecydować się na treść uzupełniającą , która stanowi dopełnienie informacji zawartych w głównym haśle. Co ważne, nie powinna ona odwracać uwagi od treści głównej, dlatego warto zdecydować się na mniejszą, prostszą czcionkę. Całość powinna mieścić się w przedziale 50-60 znaków ze spacjami.
CTA to kolejny istotny element baneru. To jego kliknięcie przez użytkownika jest celem i największym sukcesem kampanii. Właśnie dlatego tak ważne jest zaprojektowanie go w odpowiedni sposób. Przede wszystkim przycisk powinien być widoczny i zawierać zwięzły komunikat Call To Action. Jego granice muszą być wyraźnie zarysowane w taki sposób, aby nikt nie uznał go za część treści. W celu zwiększenia jego widoczności, należy otoczyć go wolną, jednokolorową przestrzenią.
It's time to add some colour. What usually gets your attention first - colour or shape? Regardless of the answer, you give - it is not true. The key to success does not lie in an aesthetic photo or an intense, perfectly matched colour. It is consistent with the brand's idea and its most important goals. Photos and graphics should convey important information and act on the recipient's subconsciousness.
If we want to advertise a product intended for children, we certainly should not opt for bright colours and sharp, angular graphics. The message will be contradictory and start to arouse suspicion among customers. Instead, the obvious association will be oval shapes and pastel colours.
When deciding to add a photo - the principle is similar. You should give up random, stock photos. Each of the selected images should be associated with the values represented by the brand. In addition, the colours and shapes that appear on it should also directly relate to what the brand wants to represent. Finally, the selected photo should not dominate the main content and the CTA button.
We advise you to prepare packshots or photos that are easy to scale before creating banners. Thanks to this, it will be easier to integrate them into every dimension of the advertising banner.
When our banner is almost ready, it's time to focus on elements that are no less important, if not the most important - the logotype and the name of the company. Well, regardless of the effort you put into creating the perfect banner, if you omit the information about the brand - you will certainly lose a lot. Importantly, the logotype itself in the form of a signet is not enough. A company name is also needed so as not to leave the user with a guess as to what exactly he is looking at.
When designing, remember the proportions and weight of a given element. The logo with the company name should be visible, but not as dominant as the main content and the CTA button.
With a banner and a website, it is like a description of a dish on a card and a dish on a plate - if the customer's expectations do not match the actual appearance of the product, it is a surefire disappointment. That is why it is so important to design banners in an aesthetic consistent with the aesthetics on the website.
For this purpose, we recommend choosing the colours referring to those used on the page that the user will see after clicking the CTA button. The same goes for the font. Additionally, it is worth choosing up to two different fonts that appear in the brand's visual communication.
Ultimately, there is no one proven recipe for the perfect banner. Each product is different, so in addition to rigid advice, it is worth looking at the banner from the user's perspective and tryingto match good practices with the actual promotional opportunities and requirements. Sometimes a crazy idea may turn out to be more effective than the classic form. Nevertheless, we believe that setting a certain framework is important for creating more effective banners. Let creativity be with you!
Selectivv website has its own DMP platform, under which we analyze and profile data on 14 million mobile of mobile devices in Poland. We use this information to implement campaigns and reach the right groups of users in precisely defined locations with the advertisement.
We constantly cooperate with the country's largest media houses and advertising agencies. We also provide services for individual clients. Our portfolio includes commercial projects implemented for retail chains, mobile operators, financial institutions, global brands, and the public sector.
