12:46, Aug 17

Poles' holidays - what does mobile data say about interregional trips

Based on data from the periods June 27-July 26, 2020, and June 20-July 21 2019, we examined what interregional travel looked like, i.e. people who moved to another voivodeship. This means that if someone lives in the Pomeranian Voivodeship and spent time at the seaside in the same voivodeship - they are not included in the research.

How did Poles travel in the first month of summer holidays?

Based on the research, we can see that due to the pandemic situation, vacation plans and vacation ideas have changed dynamically. Data on interregional travel shows that in July 2020, Poles traveled less than a year earlier. Overall, we can see a 38.8% decrease in traffic compared to 2019 (all of Poland - also outside the above-mentioned regions).

Interregional travel data: graph showing holiday trips to the Baltic Sea
Summer trips of Poles to the Baltic Sea

All analyzed regions? More data on interregional travel

Tourist arrivals to the seaside: total + 17.45%; to individual districts:

  • Pomeranian Voivodeship: increase by 27% vs. 2019
  • West Pomeranian Voivodeship: decrease by 35.3% vs. 2019

Tourist arrivals to Masuria (Great Lakes Trail): decrease by 16.9% vs. 2019

Tourist arrivals to the mountains: -13.23%

  • Tourist arrivals to the mountains: -13.23%
  • Dolnośląskie, Opolskie, Śląskie: decrease by 26.1% vs. 2019 year
Interregional travel data: graph showing holiday travel to the mountains
Summer trips of Poles to the mountains

The results of research/ Where are they coming from? 

East Pomerania - Mainly tourists from:

  • Mazowieckie: 29.5% - a decrease by 3.4% compared to 2019, but they are more than the population would suggest
  • Kujawsko-Pomorskie: 13% - an increase by 7.4%, more than the population would suggest
  • Małopolskie: 10.1% - decrease by 1.4%

West Pomerania - Mainly tourists from:

  • Pomeranian: 22% - an increase by 9%, more than the population
  • Mazowieckie: 15% - a decrease of 9.8% at the population level
  • Wielkopolskie: 11.3% - a decrease by 4.4%, more than the population

Masuria - Mainly tourists from:

  • Pomeranian: 38.8% - an increase by 2.53, more than the population
  • Mazowieckie: 22.9% - a decrease by 7.7%, more than the population
  • Kujawsko-Pomorskie: 11.7% - an increase by 6.9%, more than the population

Mountains (Małopolska + Podkarpackie) - Mainly tourists from:

  • Mazowieckie: 14.7%, down 10.4%, at the population level
  • Śląskie: 14.1% - a decrease by 5.9%, more than in the population
  • Małopolskie (only Podkarpackie Voivodeship): 9.4% - no change, as in the population

Mountains (Dolnośląskie, Opolskie, Śląskie) - Mainly tourists from:

  • Małopolskie: 28.5% - increase by 10.7%
  • Mazowieckie: 11.7% - decrease by 9.8%
  • Wielkopolskie: 8% - decrease by 4.5%
Data on interregional trips: a graph showing holiday trips to Masuria
 Polish summer travels

What has changed in the number of departures?

As far as we can see that the change in the number of departures from voivodships is diversified - it decreased in 6 (from -0.78 pp from Pomorskie to -8.62 pp in Świętokrzyskie) in 10 it increased (from +0.09 pp from Greater Poland to +11.05 pp from the Warmian-Masurian Voivodeship). In the case of a trip to the analyzed regions, in most cases the traffic decreased (from -1.66 pp from Lublin to -27.28 pp from Warmia and Mazury). Only from Małopolska (+2.68 pp) and Greater Poland (+3.04 pp) more people left for the analyzed regions. This may mean that Poles have remained mobile even in the present situation, but have resigned from mass trips to popular holiday regions.

If you've been interested in interregional travel data, consider ordering a research for your brand. You can read more about our solutions at research subpage.

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