COVID-19 - What are we doing in the current situation? High interest and an additional perspective provided by location data about mobile users lead us to prepare several analyzes:
We prepared a visualization of areas in Italy, Germany, France and Spain, where Poles stayed during the weekend of 6-8th March 2020. "Poles" in Selectivv DMP are users, who have a Polish operator's SIM card in their mobile devices and / or set Polish language
We've written more about behavioral profiling here.
For the first time we are observing such significant increases in the popularity of a particular apps. Previous changes in user activity were seasonal, related to specific moments of the year or major sporting events. For example, increasing usage of the health and fitness category apps at the beginning of the year resulting from New Year's resolutions. Also, more active users of the sport category apps during the Olympics, Football Championships, etc.
This is the first such situation since we use mobile devices. From day to day, most employees are required to stay at home and work remotely. This has a significant impact on the particular apps interests increase. Also, the sense of threat makes users even more use instant messengers to stay in touch and send important messages to each other.
- says Dominik Karbowski, co-CEO Selectivv
How does #stayathome affect our smartphone behavior? In the messengers category we are talking about major activity increase. It's four (Skype), five (Viber), and even eight (WhatsApp) and nine (Facebook messenger) growth in number of active users. Youtube was used almost six times more often, and Netflix almost seven.
On the example of six large cities in Poland, we checked how their inhabitants adapted to the #stayathome recommendation. For this purpose, we have determined 8 basic distances. Close to the residential area: 0-100m, 100-200m, 200-500m, average distance: 0.5-1km, 1-5km and a significant distance: 10-15km, 15km+). The sample for analysis was 124,992 users.
It turned out, that more than a half of the analyzed inhabitants did not move further than 500m from the zone of their residence. People living in Katowice went the least distant. 78% were close to the residence zone, and as much as 71% of all residents did not go further than at 200m. Interestingly, also among the Katowice residents there was the largest representation of people went at a significant distance (11% of the sample for this city went away at 10-15km and 15km+ from the residence zone). Also 10% of Warsaw residents went further than 10 km. On average distance from the house (0.5-10km) were the most Kraków inhabitants (35% of the Cracovians analyzed).
In another research, we checked the mobility of Poles on March 13-27th, within the country. We analyzed the movement between all 16 voivodships along with the directions of these migrations. Users whose location data appeared in more than one voivodship were analyzed. According to this methodology, we received a research sample of 2 311 687 people who left the voivodship in which they reside in the analyzed period.
Masovian voivodship (mazowieckie) came first in both arrivals and departures. In the analyzed period, 482,988 people left Mazovia to other voivodships. This accounted for over a fifth of the total number of people moving nationwide. However, 485 541 people came to the voivodship (21.0% of people coming to all voivodships).
Greater Poland (wielkopolskie) and Silesia (śląskie) also found themselves in the top 3 voivodships with the largest number of arrivals and departures. 219 132 people left wielkopolskie and 246 415 came. However, 208 329 people left śląskie to other voivodships - 200 604 came.
The least people left świętokrzyskie - 53 553 people, which constituted 2.40% of all outgoing. Also the least number of people came to this voivodship - 53 772 (2.33% coming to all voivodships).
At the current situation, being at the end of the table is a definite distinction. At the end of the list, next to the świętokrzyskie, are podlaskie (56 411 left, 56 149 came) and opolskie (63 032 left, 59 757 arrived).
When we consider the ratio of mobile users we analyzed, to the population living in a particular voivodships (according to GUS data), the TOP3 outgoing are: Mazowieckie, Lubuskie and Zachodniopomorskie. On the opposite pole: Silesian, Świętokrzyskie and Podkarpackie.
The data are very similar in terms of arrivals to a given province. We obtained the highest ratio for the Mazowieckie, Lubuskie and Wielkopolskie voivodships, and the lowest for Śląskie, Świętokrzyskie and Podkarpackie.
