How Selectivv Viewer can help real estate industry? PropTech Festival is an event accompanying the Property Forum 2019, addressed to the creators of innovative technologies for real estate. Creative, innovative, advanced, tailored to the future and market expectations - these are the features of solutions presented and promoted before the largest companies operating on the commercial real estate market. The Property Forum is meetings, discussions, presentations, shows.
Selectivv Viewer - is software that thanks to an intuitive interface allows independent monitoring and analysis of one or many physical locations. Thanks to its application, it is possible to better understand users visiting selected places and to discover customer behavior. Thanks to advanced algorithms, it is possible to quickly analyze the collected data and, as a result, make accurate business decisions.
Location monitoring allows to determine its business range (catchment area), i.e. to know the areas from which customers arrive. Thanks to this, we can find out, for example, how far they are willing to get to their favorite store and determine their day and night zones (work and home zones).
Monitoring and comparing multiple locations allows to discover areas shared by stores as well as shopping centers, analyzing competitors 'activities, its clients' profile and catchment area. Thus, we can, for example, identify places where communication should be intensified in order to reach customers of other companies.
An additional value for tool users is the reference of their sales results and market data to the size and structure of visits of own facilities and competitors’ ones. By comparing changes over time, we can find out whether the range of monitored locations or the profile of users visiting these places has changed.
Analyzing the profile of people around the location, you can make an initial assessment of the potential and look for the best places for future investment. Defining users' shopping habits allows estimating the demand for new investments in trade, entertainment and housing.
Selectivv Viewer allows to analyze historical data from the last year, quarter, month or week, or to determine the period of interest for you. The solution is a response to the needs of companies for which analysis of user behavior in the offline world is the foundation of business.
Marketing:
Research and analysis:
Investments
Screen Network - determining the advertising potential of locations where Screen OOH Digital Network carriers are located in major cities in Poland. On this basis, the selection of the best places to implement the #FeelAustria campaign #FeelAustria on behalf of the Austrian Tourist Information Office.
Client: shopping center in Warsaw - catchment area analysis, examination of the range of selected location and analysis of the profile of clients visiting the center. Preparation of an appropriate communication strategy in the identified area, both in terms of digital campaigns and outdoor campaigns. Comparison of the reach of the largest competitor and the profile of its clients. Preparation of a properly profiled campaign for competitors' clients.
Customer: banking institution - initial assessment of the location potential in terms of opening new customer service points and the location of ATMs across the country.
