The most popular questions about Selectivv answered

In a few points we will try to briefly answer the most important questions about Selectivv and the mobile industry.

Question 1: What are currently the most important trends in martech?

There is a set of phenomena that creates a trend:

• collecting and analyzing data in an efficient manner;
• their constantly increasing use.

Popularization of smartphones: greater mobility of advertising recipients, we face even more information every day, the amount exceeds human analytical capabilities.

Data science: in marketing, for example, artificial intelligence, algorithms, and applications. By using them, we can effectively aggregate and profile data, and then use it in many areas.

Changes connected with the pandemic: the rapid transition from offline to online. The key was to implement digital channels sales of goods and services, and thus the selective choice of tools that allow for real needs.

Question 2: Who is responsible for creating the solution?

The creation and development of the above-mentioned solutions was and still is a multi-stage process.

For larger, more demanding projects, when there is a lot of work and time is short, we also use the services of external entities.

Question 3: What are the subscription forms of the service?

It depends on:

1. customer needs;
2. operation and functionality;
3. used tools;
4. actors such as the number of locations, the scope of information;
5. runtime of the campaign;
6. data collection;
7. other factors.

Question 4: What are the biggest challenges?

1. Time;
2. Complexity;
3. Establishing appropriate cooperation (in the case of new solutions).

Services created by us are always innovative, their implementation requires:

• Creativity;
• Focus;
• Commitment.

However, our team is lucky to always have the trust of customers who were not afraid to take on new challenges.

Question 5: What are our competitive advantages?

• 12 advertising products;,
• 17 research products;,
• We provide extensive experience in operating on mobile data;
• Infinite possibilities in personalization;
• Large productivity;
• A lot of complex analysis for the public sector, corporate and private clients;
• Implementation of mobile data in various industries;
• Selectivv Academy training for professionals about data in marketing. We pay great attention to education.