At first view, 5 years is still a short period of time, but in fact, during that flow, we have managed to deal with a lot of problems, achieved great successes, expanded our team and found our main motivation. This is just the beginning, it's only 5 years, it will be more, better, and wider. So, we are happy to share our successes and the research we have conducted:
Based on data from the periods June 27-July 26, 2020 and June 20-July 21, 2019, we examined what interregional travel looked like, i.e. people who moved to another voivodeship. This means that if someone lives in the Pomeranian Voivodeship and spent time at the seaside in the same voivodeship - they are not included in the research.
How did Poles travel in the first month of summer holidays?
Based on the research, we can see that due to the pandemic situation, vacation plans and vacation ideas were changing dynamically. In July 2020, Poles left less than a year earlier. In total, we observe a 38.8% decrease in traffic compared to 2019 (all of Poland - also outside the above-mentioned regions).
In the periods June 27-26, 2020 and June 20-21, 2019, we collected information about Polish tourists. Three towns in various regions of Poland were selected for analysis, which are attractions for Polish tourists: Władysławowo (holidays by the sea), Giżycko (Masuria Lake District), and Karpacz (Karkonosze).
For 16 weeks, starting from February 3rd, we collected and analyzed location data from four categories of retail outlets: hypermarkets (442 locations), discount stores (3,976 locations), supermarkets (2,538 locations) and small local stores (10,136 locations). In total, by May 31st, we examined the number of visits to 17,092 retail-related places.
Based on the data from the period December 2019 – April 2020 and March 2019, we examined how the activity of children and young people on mobile devices has changed. “Children and adolescents” is a behavioral profile in the Selectivv database determined on the basis of using specific applications or application groups. The analyzed sample amounted to 1 915 596 users (mobile devices) and 14 693 020 applications launches from selected categories.
On April 16-18, 2020, we conducted a survey on 2,400 people. The analysis purpose was to find out Poles’ opinions on issues related to visiting shopping centers. We asked about the large-scale commercial facilities visit’s related concerns or the location preferences. The recipients also answered whether they would decide to shop immediately after taking off current restrictions or prefer to wait. Finally, we asked what factors influence the visit of a selected shopping center.
Selectivv Index Gas Stations is an indicator based on data of visits to selected gas stations during the calendar month. It shows how the number of visitors changes in the analyzed period. Constant research covers 131 precisely selected locations. They are selected to accurately reflect the characteristics of the market. Among analyzed gas stations are those belong to the largest concerns, as well as smaller, independent points. Database covers gas stations in large cities such as Warsaw, Gdańsk and Płock or smaller towns such as Andrychów and Żory.
We prepared a visualization of areas in Italy, Germany, France and Spain, where Poles stayed during the weekend of 6-8th March 2020. “Poles” in Selectivv DMP are users, who have a Polish operator’s SIM card in their mobile devices and / or set Polish language.
Data from Selectivv Handel in January 2020 show a decrease in the number of visitors to the research locations month to month. This is a situation that repeats every year due to the Christmas peak observed in December. This time, the decrease is two times lower compared to the data from January 2019 to December 2018 and amounts to 4.75%. This may result from the worse recent performance of the Index in December (the value of the Selectivv Handel index in December 2019 was lower by as much as 4% compared to December 2018). The current value of the Selectivv Handel indicator is 99.31 points.
Data for December 2019 show an increase in the Selectivv Handel index, i.e. the number of visitors to the analyzed retail locations month-to-month. Other indicators also recorded an increase in value: Selectivv Gas Stations and Selectivv Tourism.
In the research, we analyzed users staying in selected locations between 8-20 (work zone), where the largest media groups in Poland have their headquarters. The research sample finally amounted to 1,244 people. The database includes location data in categories such as restaurants and bars, shops and shopping malls, gas stations and car dealerships, various sports facilities and many others. In this way, we monitor over 150,000 places in larger cities in Poland.
In the last two months, Polish people visit retail outlets less frequently. Index Selectivv Handel recorded a decline, and its value is lower than in the corresponding months of last year. The Index Selectivv Stacje also shows fewer customers at service stations, although in this case the situation looks better than last year.
The most numerous groups of visitors to the European Rover Challenge 2019 were people aged 21-25 (25.6%) and 26-30 years (22.4%). At the invitation of the organizers, we conduct Wifitrapping research, which allowed to learn more about the demographic & psychographic characteristics of the participants of the fifth edition of the international Martian robots competition taking place in Kielce.
In October, for the first time this year, all Selectivv indices fell sharply. The last time such a situation occurred at the turn of the year. Measuring and analyzing the dynamics of changes in visits at selected retail outlets reflects the most current purchasing behavior of Poles and actual trends in the economy.
Half of a year has passed since the first publication of Selectivv Index – indicators prepared on the basis of location data, reflecting trends related to trade and tourism.
Does the ongoing expansion of mobile devices shape the Polish banking sector? How did mobile affect the development of fintech? What factors influence the success or failure of a fintech mobile application? What is the future of the industry? What trends do we observe? On October 3-4, 2019, a special edition of Mobile Trends conference for the banking and financial sector took place at Warsaw’s Kinoteka. During the second day of the event, we presented the speech on Data from mobile in the fintech industry. User analysis.
A summary of our latest analysis was published in the press and on the Internet lately. The aim of the study was to learn and present the demographics and characteristics of Polish Ekstraklasa fan. For this purpose, we included 16 stadiums where league matches were held in the 2018/2019 season, from which we collected a database. In total, the sample amounted to 128 342 users who used a phone at the stadium with applications containing advertising.
In 2017, using Geotrapping®, we analyzed 118 000 members who attended the Open’er Festival in Gdynia. It was surprising that the majority of participants (56%) live outside the 30 largest Polish cities. We also included their demographics and characteristics.
On average, Ekstraklasa matches attract nearly 22% of women. Legia Warszawa, Miedź Legnica, Lechia Gdańsk and Zagłębie Lubin – on these stands of stadiums we will find a lot of football fans. People aged 36-40 attend league matches the most willingly and students constitute only 5.59% of the public.
Electric scooters, carsharing per minutes or applications for the transport of people are gaining popularity, changing our way of moving around the city. We note a continuous and very rapid increase in the number of people using this type of application. It is young people who use transport applications the most. However, more and more often people who are over 55 are also convinced to them.
Data seems to confirm all known assumption that Thursday is not the best day to compete or otherwise: other shopping centres did not lose because of new hot place (on Google Maps it already has over 500 reviews, rate 4,1, constantly “way more people than usual” – which by the way may be caused by unusual traffic in this location before opening – and over 1,300 photos). Traffic changes in mentioned malls were not significant and oscillated around 1-4% less than usual.
The results of research on customer behaviours and their impact on brand loyalty among users of mobile devices. It covered the topic of dependencies between two kinds of customers shopping offline: using brand mobile app (app-clients) and not using brand mobile app (non-app-clients).
Selectivv carried out monitoring of ten selected places, and checking the number of participants in these institutions was possible thanks to the analysis of data from smartphones, using our proprietary Geotrapping® technology.
We carried out second research on the same group – 511,221 users who spent at least one Sunday in shopping centers during the 12 months before the trade ban on Sundays in Poland. Based on Selectivv mobile & location data, our analytical department shows, these people have largely become customers of discount stores such as Biedronka, Lidl, or Kaufland.
We have decided to check what information about Ukrainians is available on smartphones and tablets based on the analysis of data collected in Selectivv DMP.
We have conducted user research on four popular application categories. We have collected the results from the study in the infographic below. Check what weather, transportation, financial and VOD applications we all install the most on our smartphones.
We have checked how Varsovians travel between particular districts. For comment, we asked Adrian Furgalski, vice president of the TOR Economic Advisers Team.
On the basis of data from the mobile channel, we examined pre-Christmas shopping habits of Polish people.. In the study, we used data from the Selectivv DMP (Data Management Platform) platform, which includes information about 14 million mobile device users in the country.
We have checked the possibility of predicting the shopping needs of Poles using the analysis of the inhabitants of the Krzyki district in Wrocław as an example. The research results carried out jointly with MANDS – Market and Opinion Researches were presented at the 19th edition of the Congress of Market and Opinion Researchers in Warsaw.
On 11-12 August in Bucharest for the 8th time, the Summer Well Festival took place. The event organized by Orange attracted about 20,000 people. Using our proprietary Selectivv – Geotrapping® technology – we’ve collected a database of almost 5,500 smartphone and tablet users. The obtained sample was a representative group to carry out the analysis.
Edition of the Warsaw Security Forum organized by Fundacja im. Kazimierz Pulaski attracted over 900 participants from 54 countries. We talked about the opportunities and threats related to the use of data on smartphone and tablet users in intelligence work, military activities and the daily work of security services.
At the end of July, we conducted a study aimed at showing where mobile users in Poland usually check the weather. Based on data from Selectivv DMP containing data from smartphones and tablets, we analyzed weather applications and mobile websites. 4 most popular weather applications and 5 mobile websites were selected for the analysis. Their popularity was determined based on the monthly number of active users, i.e. people who have used the application / website at least once in the last month. In total, over 5.5 million users were analyzed.
Basing on data from Selectivv DMP, which contains an information from mobile devices, we checked the way users use transportation services. From the sample counted 1,9 mln of users of applications in Poland only citizens of Warsaw, Krakow and Tricity. The research covered 4 the most popular taxi applications (Uber, iTaxi, MyTaxi i Taxify) and 2 the most popular for bike-sharing (Nextbike oraz Veturilo).
On the 6th-7th of June in Warsaw the biggest conference for managers and owners of shopping centers, also for renters and shopping centers among CEE. The event was organized by Polish Council of Shopping Centers – ReDI fair. Among the participants of the event were the representatives of Polish and European commercial real estate sector.
Almost half of the respondents describe their attitude to the United States as very positive and, interestingly, this ratio is over 12% higher than in January this year - according to public opinion polls on Polish foreign policy prepared by Selectivv in cooperation with the Casimir Pulaski. The full report was presented at a press conference on March 19 this year. at the Foundation's headquarters in Warsaw.
We specialize in obtaining, analyzing and profiling data about users of mobile devices. We currently have the largest collection of information on the owners of smartphones and tablets in Central and Eastern Europe, which covers a total of 82 million people, of which as many as 14 million live in Poland. Of the 14 million people in the base, we have identified 511 221, which during the last year spent at least one Sunday a month in shopping centers, both in large shopping malls, but also, for example, in stores belonging to Tesco or Kaufland chains.
The sport emotions after the Winter Olympics are slowly going down. It was a special time for all sports fans – those who were rooting for the Polish team in front of the TV screens, but particularly for fans who were present in Pyeongchang. Who are they – those sports fans who decided to fly to South Korea? Based on the data from the mobile channel, we have prepared these profiles.
A research of smartphone owners who enjoyed the New Year's Eve concert in Zakopane shows that two-thirds of the New Year's Eve concert participants were people over 30. Interestingly, more people came from Warsaw than from Krakow, and 6% of the partygoers were foreigners. Over 80% of respondents shop in Lidl and Biedronka, and Orange turned out to be the most popular mobile operator.
Together with the Gameset gaming marketing agency, we analyzed 29 thousand. smartphone users who visited Warsaw Games Week 2017 on October 13-15. The participant's profile contradicts the stereotype of "child players", as as many as 45% of visitors are over 25 years old.
To conduct the research, we used our own technology Geotrapping®, which is marking mobile users staying at the conference. We compared the data on the participants with the data we have collected so far in our DMP database. The statistics were updated in real-time and displayed on the screens at the conference.
Together with the sports marketing agency Urban Communications, we conducted an analysis of smartphones whose owners supported the Polish National Team during the last match against Kazakhstan as part of the World Cup qualifiers.
We used the Geotrapping®, that is marking mobile users staying during the Economic Forum in conference facilities and on the promenade in Krynica. Bu, we removed people from the research who was stay in the city before the Forum. We analyzed the data about the participants of the event, which we have collected so far in our database - what websites they visited on their smartphones and what applications they installed.
We analyzed 118 thousand. smartphone users who had fun at this year's Open'er. For this purpose, we used Geotrapping®, i.e. marking mobile users staying in a given place at a given time. Then we compared the data on festival participants with the information we have collected so far in our database, which is the richest collection of information on the behavior of mobile users in Poland.
More than half of Polish people using pro-health applications abandon their New Year's training resolutions after just two months. Mobile applications help us with sports training and maintaining a diet, but they also reveal when our will weakens.
On September 9-11, we were present at the InternetBeta 2015 conference in Rzeszów. In the infographic below, you will find some valuable insights, observed with the "eye" of Selectivv.
