Trends in digital marketing, as in any space, change cyclically. Some stay with us for longer, and some are only seasonal. Our specialists from the Implementation department have distinguished several of those that currently bring the best results in campaigns. We believe that the trends mentioned above are among the most critical trends in the digital space today.
We observe over 50% of ad traffic in the mobile space. So let's start paying more attention to cross-device. Such a user begins his conversion path with an ad on a mobile device and ends on a desktop. Advertising in this way is multi-platform, displayed more often to a given user, and has a better chance of success.
So everything that does visual content marketing. The use of rich media catches the eye of the user and increases the time of interaction with the brand. In this way, the user engages in the advertisement and identifies a specific ad with the brand. Video, animation, or rich media creations are very attractive.
"That is why you should consider choosing the suitable creation for your campaign so that it is as engaging as possible and remains in the user's "top of mind." - says Bartosz Stefaniak, Team Leader of the implementation team at Selectivv.
We anticipate that trends like this will remain in the digital industry for longer.
When an advertisement on TV is repeated repeatedly, the user is bored. The situation is similar in the internet space. The same creative displayed repeatedly ceases to be attractive to the user, and thus, there is no need and willingness to use the advertised services or products. That is why you need to use as many advertising formats and creations as possible so that they do not bore the potential recipient. Pop-up or push ads will diversify the image and presence of your brand in the advertising space.
We will do all types of digital creation distribution mentioned in the post in our agency. We have been making push, pop-up, and display ads for years. Recently, Rich Media has also been included in our offer. We invite you to familiarize yourself with our offer and the projects. Thanks to our specialists, take your brand marketing activities to a higher level!
