What else do we know about Ekstraklasa fan?

A summary of our latest analysis was published in the press and on the Internet lately. The aim of the study was to learn and present the demographics and characteristics of Polish Ekstraklasa fan. For this purpose, we included 16 stadiums where league matches were held in the 2018/2019 season, from which we collected a database. In total, the sample amounted to 128 342 users who used a phone at the stadium with applications containing advertising.

Five facts we have discussed answering the question "Who is the Polish Ekstraklasa football fan?"

1. More men than women come to stadiums,
2. In terms of age, there are most people between 36 and 40 years of age and the least under 20 years of age in the entire study group,
3. There are only 8.13% of parents of children aged 5-10 and 1.24% of children of this age among fans,
4. Ekstraklasa fans don't go to the matches of the National Team,
5. Fans use dating applications.

6 pieces of information that may not have been heard before

3.99% of the analyzed group uses sports betting applications or websites.

This is not a surprising result, but it prompts you to ask further questions: how popular are such applications among mobile device owners? What is the ratio of the people betting through the application to the total number of people betting on football matches? How many bettors actually come to watch the games live? When are bets most often bought out - more in advance / just before the match / during the game? These are just some of the issues that can be investigated based on data from mobile devices.

Students also visit league matches.

The number of people connected to universities is 5.59% of the sample analyzed. Looking at the results of individual stadiums, we have a discrepancy from 2.89% at KS Cracovia stadium to 6.38% at Legia stadium. This is not due to the participation of the mentioned population group of the city - both cities - both Warsaw and Krakow - are student cities. In addition, at Wisła Kraków stadium, students constituted 6.16% of all supporters who appeared at one of the matches in the 2018/19 season. 

Almost ¾ of league supporters prefer discount store for their shopping.

Of the entire sample, this is 73.42% of supporters. As a percentage, the least among the group of people who were present at Legia stadium (65.25%), and the most at Miedź Legnica and Zagłębie Lubin stadiums (78.20% and 78.21% respectively).

Few people go abroad.

Przynajmniej w ciągu 6 miesięcy poprzedzających badanie. Dla całej próby odsetek tych osób wniósł 6,73%. Rozbieżność dla poszczególnych obiektów wynosi od 3,20% do 9,52%. Procentowo, w celach służbowych lub wakacyjnych, najmniej wyjechało kibiców obecnych na stadionie Jagielloni Białystok, a najwięcej Legii Warszawa.

Analysis of Ekstraklasa fans - The data show that supporters are unlikely to use premium devices.

In the studied group it is 8.42% of users. Looking at extreme values - at KS Cracovia stadium with a smartphone from the top shelf, we will meet every twentieth fan, while at Legia stadium even every eighth.

They do not support the National Team, but they are loyal to their club.

Who is the Polish Ekstraklasa football fan? - only 0.49% of the total sample, in the last two years, was at least once in the national team match. It turned out that as many as ¼ of the fans at league matches were at least 10 times. Korona Kielce have the most loyal fans - 31.24% of users coming to its stadium were there 10 times in the 2018/19 season.

What's more based on data from mobile?

Collection and analysis of data from smartphones allow for a better understanding of the studied groups. Including the description of their social or consumer behavior. Thanks to this, it is possible to better match investment and communication activities. On this basis, you can make better business decisions that meet the needs of specific groups - in this case, football fans.