Advertisements are an inseparable element of the media, primarily associated with television. However, we should not forget that technology is still moving forward, and nowadays, in all areas of life. After television, the Internet is the second, the most crucial carrier, which has not ceased to gain in importance during the pandemic.
Mobile advertising is a form of advertising displayed on smartphones or other mobile devices. It can take the form of text messages via SMS or banners that appear as embedded in a mobile website or app.
From year to year, the time spent in front of smartphone screens increases. Thus, mobile advertising becomes more visible, resulting in more significant benefits for the company. The largest market for mobile marketing in the United States. Each subsequent year increases the budgets allocated to mobile marketing. Interestingly, about 90% of Facebook's advertising revenue is displayed on mobile devices. We always have mobile devices with us. We browse websites on the way to work, school, or in the doctor's waiting room.
According to Statista's research, marketers currently spend 51% of their budget on mobile marketing. About 40% of all online shoppers do so several times a month, and this is the largest group among all buyers. The most, because about 70% of people learn about offers from social media channels, and over 75% of all Internet users shop online.
The e-commerce industry is still gaining strength, which is why it is worth setting up an online store today. If this stage is already behind you, and your company wants to reach as many people as possible, mobile advertising is worth getting acquainted with. By determining the right target group, we can direct content to specific people who will potentially be interested in the company's product or service.
Multiplatform is key to reaching the right people. The more advertising channels, the higher the effectiveness of the campaign. Increasingly, Internet users are giving up TV channels. They find everything they need on the Web, and the Smart TV functions on the TV replace the satellite. We have smartphones with us anytime, anywhere. It is from them that we most often use to learn something. Considering that thanks to mobile devices, advertising can be with users everywhere, it is in them that you should invest. A properly optimized campaign allows you to achieve even better results than intended.
In 2022, we will focus on video advertising, which is to be a more engaging and exciting form of communication. We recommend choosing video and animation (rich media) to promote your products this year. Check how to optimize the campaign based on our observations and knowledge appropriately.
At Selectivv we can guide and optimize your campaign. See the projects, we have completed.
Selectivv website has its own DMP platform, under which we analyze and profile data on 14 million mobile device users in Poland. We use this information to implement campaigns and reach the right groups of users in precisely defined locations.
We constantly cooperate with the most significant media houses and agencies. We also provide the same services for individual clients. Our portfolio includes commercial projects implemented for retail chains, mobile operators, financial institutions, global brands, or the public sector.
Source: IAB, Digital Examiner, Statista
