In January, we were able to present to you the first of our publications on advertising banners. Thanks to its positive reception, we decided to continue the series about online advertising. Therefore, today we present the second part of the booklet, focusing on advertising in Social Media. In this post, you will learn more about it.
In addition to Display Ads, social media advertising is an important channel for marketing campaigns, both in image and efficiency. We recently wrote about the campaigns in our blogpost. In this part of the publication, we focused on the largest channels - Facebook and Instagram. Ads on these two portals have similar specifications and requirements, and even a uniform advertising system - Facebook Business Manager. Therefore, it seems logical and convenient to combine them in one booklet.
On Facebook website and the Internet, you can find a lot of information about the platform's graphics and video format requirements. However, it is sometimes difficult to find the most up-to-date information, which can accurately illustrate how the advertisement will look on the user's device, the recipient in the target group. That's why we think the Selectivv specification will prove to be a useful help for you. Besides the precise and up-to-date technical requirements that Facebook creations should meet; we have placed high-quality visuals. Also, we added our notes, drawing attention to important issues related to Call to Actions or the amount of text in the graphics. At the end of the booklet, you will also find tables showing which Call to Action can be selected for each campaign objective.
In the second half of January, we published the first part of the banner ad specifications. We have described in detail the requirements of display advertising. It is still available for free download in the tab Knowledge Center.
If you are interested in the research topic, in the publication Users of Smartphones and Tablets in Poland 2020 (available in Polish), we have collected our research on mobile users from all over 2020, taking into account leisure, work, and commercial activities.
We invite you to follow our blog and subscribe to the newsletter if you do not want to miss our latest entries.
