Research realization

The Shopping Malls customer research

Research KPI:

Profile shopping center consumers. Profile the competitor shopping center consumers. Comparison between both profiles. Analysis of the selected shopping malls sharing among their customers. Analysis of the consumers who visit mare than one shopping mall from the list.

Description:

Basing on Selectivv Geotrapping® technology, we conducted research to analyze de­mographic and user characteristics. We defined customer living zones. We prepared the report that showed the number of people who visit more than one shopping mall from the list.

Conclusion:

We determined the proportion of people who shop in discount stores such as Lidl and Biedronka; who conducts shopping online, and how many people order food via phone. The report gave the client possibilities to plan future campaigns.

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